All posts tagged: Exhibition

Hollywood’s Embassies: A Conversation with Ross Melnick

You may have seen Nicole Kidman last September, in a commercial for AMC theaters, stepping into an empty movie theater. “We come to this place for magic,” she says in voice-over, inviting patrons back into movie theaters after the hiatus forced by the worldwide spread of COVID-19. Pitching a return to normalcy while also emphasizing the theater’s cleanliness, safety, and, yes, magic, the commercial is also symptomatic of a delicate moment for movie exhibition.